LILT has been working with our local business district association since our inception in 2011. The Ruston Pt. Defiance Business District faces the challenge of spanning not only two cities, but also a major thoroughfare. Lacking any identifying markers most visitors drive right through on their way to Pt. Defiance, unaware of the bevy of fun retail shops and delicious eateries. In a multi-year process, LILT rebranded the district, designed a new logo, created a sub-brand for their Ruston Family Fair (and now the North Pearl Farmer’s Market!), and through grants was able to procure funding for artistic benches and light-pole banners. Things are “kracken” on North Pearl!